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TrueReligion True SEO Fail

As I am becoming a burgeoning fashionista and learning about fashion and search I was shocked to see that TrueReligionjeans.com is one of the hotter trends in denim fashion completely fails at so many basic elements of SEO.  While they are a public company (TRLG) and should have the resources to improve their website they have not considered SEO in their site design or architecture.  While they do haver an interesting layout and are than just a flash micro site.  They have some sophisticated ecommerce elements.  Their failure occurs at the URL level.  Because they only have one URL indexed... 

Socially Engaging Brands

Several months ago Stephan Spencer and I co-authored an article on social discourse for multi-channel merchant. It has been picked up by catalogue age and archived in factiva as well. Here is a link to the social discourse pdf.   While search engine optimization encompasses social media through the creation of links caused by popularity, or “link bait”, social media marketing has attributes and effects that go beyond the boundaries of SEO. This includes direct traffic (typed in to the browser, bookmarked, and e-mail campaigns), online reputation, and brand community building. [Read more...]

Book Review:”Always be testing”

Over the Thanksgiving weekend rather than shopping I thought I would read about Multivariate Testing so I picked up ‘Always be Testing, The complete guide to Google Website Optimizer’.  It is one of the first books published on Google’s product and written by the fine people at FutureNow Inc who were among the pioneers of multivariate testing.  In its 337 pages of optimization goodness the book provides more than 250 testing ideas for your ecommerce website.  The book starts off going over fairly basic concepts but you won’t make it through the last portion without an... 

Search Wiki FAQ

Yesterday Google launched search wiki and finally as an SEO I can customize my results and bring all my sites straight to the top through a simple click on the ‘promote’ button. Well at least for my user particular Google account.  Well I’m more interested what everyone else sees rather than just what I see but this will be a fun foray into Search 3.0 has arrived.  Can’t wait to hear all the gurus say ‘i told you so’. This creates several questions that will be on the top of many SEO minds. How long will it take the general public to catch on to this?  How... 

Google enters the SEO business

Google just entered the SEO business with a guide announced at PUBcon 08 on SEO 101.  To my surprise they included a section on the use of the ‘nofollow’ tag that can be added to a link to not pass PageRank to the site on the receiving end.  To me this is the nail in the coffin in the debate over using ‘nofollows’ to sculpt your PageRank and make it flow to the pages you want juiced.  This was a tacit endorsement to PageRank sculpting that one of my mentors, Stephen Spencer, coined and was the first to recommended nearly a year ago.  Stephan, kudos on being a visionary...