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Seth Godin has several simple points about making an idea viral.
No one “sends” an idea unless:
a. they understand it
b. they want it to spread
c. they believe that spreading it will enhance their power (reputation, income, friendships) or their peace of mind
d. the effort necessary to send the idea is less than the benefits
No one “gets” [...]
A PDF can work as an extremely effective online brochure, and if you compare the production price to a print brochure you are guaranteed to make huge savings.
This is another way to give your company a professional look and is fast becoming the standard way of distributing documents online.
Make powerful macro tools with JavaScript. Simplify [...]
Your brand is much more than a logo, but it’s definitely a good start if you have a logo that fits the personality of your company. A good logo works well at all sizes, in black and white, and should be instantly memorable.
When designing your logo I will normally create a sheet of examples that [...]
• Il e généralement préférable de configurer un blog sur votre site Web, plutôt que sur un nouveau domaine ou l’une des services de blogs. Comma ca votre site entiere va bénéficier de tous les liens sur le blog.
• Votre objectif de blog posting doit être au moins deux postes par semaine, bien que [...]
• Add the URL to all literature: business cards, letterhead, sales materials, even watermark your images with your logo that way if they circulate everyone sees where they came from.
• Running an ad through print or video marketing? Create a special landing page on your site and include the URL to that page in the [...]
• E geralmente melhor configurar um blogue no seu site, em vez de um novo
domínio ou um dos serviços de blog; que forma o seu site inteiro será
beneficiar todos os links para o blogue.
• Sua meta de blogging deve ser pelo menos dois vezes por semana, embora quatro a cinco seria ainda melhor. Nao [...]
To best optimize your website, it is critical to understand how users interact with search engines. As you have probably already seen from your analytics, people type in phrases in ways that make little sense. Searchers are selective in their viewing of search engine result pages (SERPs) and often refine their search rather than browse [...]
Navigating a site should be simple and intuitive and every user should immediately know how to find the information they are looking for. Several tenets that are important to keep in mind. Minimizing user effort is critical. Leaving breadcrumbs so visitors know where they are in the site will help them find [...]
