Socially Engaging Brands

Several months ago Stephan Spencer and I co-authored an article on social discourse for multi-channel merchant. It has been picked up by catalogue age and archived in factiva as well. Here is a link to the social discourse pdf.   While search engine optimization encompasses social media through the creation of links caused by popularity, [...]

Book Review:”Always be testing”

Over the Thanksgiving weekend rather than shopping I thought I would read about Multivariate Testing so I picked up ‘Always be Testing, The complete guide to Google Website Optimizer’.  It is one of the first books published on Google’s product and written by the fine people at FutureNow Inc who were among the pioneers of [...]