A/B Testing
Using Google Website Optimizer, a free tool from Google designed to help users increase conversion rate, is now a no-brainer for many websites. Google website optimizer can help you as a marketer to understand which combination of elements led to the greatest conversion rates, giving you valuable insight into how your customers user your website and what images/copy appeals most to them.
Every page creates requires the right balance several elements in order to convert.
Informations rich . . . or . . . . . short and sweet
Fact . . . . . . . . . . . . . or . . . . . Aspiration
Testimonials . . . . . . or . . . . . None
Male Testimony . . . . or . . . . . Female Testimony
Flagrantly Stylish . . . or . . . . . Sensibly Practical
You can literally test everything against a desired result.
Some other variable that need could use testing to see if they enhance conversion are
- Headline or Call to Action
- Layout
- Testimonials
- Copy-does it speak to the consumer, hard sell, soft sell, or no sell
- Does an embedded widgets increase conversion?
- Sales incentives, Coupons and Coupon codes
- RSS Reader Subscriptions
- Typography elements like Colors, Fonts, Sizes
- Lead generation using forms and which fields
I would recommend watching the following video by Google to get a better understanding of it.