I profile a number of companies efforts in social media and point out their strengths and weaknesses in my Multichannel Merchant article on Social Disclosure that I co-authored with Stephan Spencer.
While SEO is itself a form of marketing, these tenets fall into the more general category of online marketing. It is along these lines [...]
Coming soon
LinkedIn allows you three valuable links out to your world and while no HTML formatting allowed the links out are live and include your choice of anchor text and do not contain a nofollow, if marked as “Other” upon creation. Be sure to add links back to your own Web site and blog if you have [...]
Creating relationships with bloggers can take some time to cultivate but landing press coverage can be easier if you know that they want to right about you. Using HARO (helpareporterout.com) puts you in contact with journalists who post what they want to write about and you see if you fit the bill for the story [...]
Google just entered the SEO business with a guide announced at PUBcon 08 on SEO 101. To my surprise they included a section on the use of the ‘nofollow’ tag that can be added to a link to not pass PageRank to the site on the receiving end. To me this is the nail in [...]
Seth Godin has several simple points about making an idea viral.
No one “sends” an idea unless:
a. they understand it
b. they want it to spread
c. they believe that spreading it will enhance their power (reputation, income, friendships) or their peace of mind
d. the effort necessary to send the idea is less than the benefits
No one “gets” [...]
A PDF can work as an extremely effective online brochure, and if you compare the production price to a print brochure you are guaranteed to make huge savings.
This is another way to give your company a professional look and is fast becoming the standard way of distributing documents online.
Make powerful macro tools with JavaScript. Simplify [...]
Your brand is much more than a logo, but it’s definitely a good start if you have a logo that fits the personality of your company. A good logo works well at all sizes, in black and white, and should be instantly memorable.
When designing your logo I will normally create a sheet of examples that [...]
• Il e généralement préférable de configurer un blog sur votre site Web, plutôt que sur un nouveau domaine ou l’une des services de blogs. Comma ca votre site entiere va bénéficier de tous les liens sur le blog.
• Votre objectif de blog posting doit être au moins deux postes par semaine, bien que [...]
• Add the URL to all literature: business cards, letterhead, sales materials, even watermark your images with your logo that way if they circulate everyone sees where they came from.
• Running an ad through print or video marketing? Create a special landing page on your site and include the URL to that page in the [...]
Next Page »
