Several months ago Stephan Spencer and I co-authored an article on social discourse for multi-channel merchant. It has been picked up by catalogue age and archived in factiva as well. Here is a link to the social discourse pdf.
While search engine optimization encompasses social media through the creation of links caused by popularity, [...]
Over the Thanksgiving weekend rather than shopping I thought I would read about Multivariate Testing so I picked up ‘Always be Testing, The complete guide to Google Website Optimizer’. It is one of the first books published on Google’s product and written by the fine people at FutureNow Inc who were among the pioneers of [...]
Yesterday Google launched search wiki and finally as an SEO I can customize my results and bring all my sites straight to the top through a simple click on the ‘promote’ button. Well at least for my user particular Google account. Well I’m more interested what everyone else sees rather than just what I [...]
I profile a number of companies efforts in social media and point out their strengths and weaknesses in my Multichannel Merchant article on Social Disclosure that I co-authored with Stephan Spencer.
While SEO is itself a form of marketing, these tenets fall into the more general category of online marketing. It is along these lines [...]
Coming soon
LinkedIn allows you three valuable links out to your world and while no HTML formatting allowed the links out are live and include your choice of anchor text and do not contain a nofollow, if marked as “Other” upon creation. Be sure to add links back to your own Web site and blog if you have [...]
Creating relationships with bloggers can take some time to cultivate but landing press coverage can be easier if you know that they want to right about you. Using HARO (helpareporterout.com) puts you in contact with journalists who post what they want to write about and you see if you fit the bill for the story [...]
Google just entered the SEO business with a guide announced at PUBcon 08 on SEO 101. To my surprise they included a section on the use of the ‘nofollow’ tag that can be added to a link to not pass PageRank to the site on the receiving end. To me this is the nail in [...]
Seth Godin has several simple points about making an idea viral.
No one “sends” an idea unless:
a. they understand it
b. they want it to spread
c. they believe that spreading it will enhance their power (reputation, income, friendships) or their peace of mind
d. the effort necessary to send the idea is less than the benefits
No one “gets” [...]
A PDF can work as an extremely effective online brochure, and if you compare the production price to a print brochure you are guaranteed to make huge savings.
This is another way to give your company a professional look and is fast becoming the standard way of distributing documents online.
Make powerful macro tools with JavaScript. Simplify [...]
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