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Several months ago Stephan Spencer and I co-authored an article on social discourse for multi-channel merchant. It has been picked up by catalogue age and archived in factiva as well. Here is a link to the social discourse pdf.
While search engine optimization encompasses social media through the creation of links caused by popularity, [...]
Over the Thanksgiving weekend rather than shopping I thought I would read about Multivariate Testing so I picked up ‘Always be Testing, The complete guide to Google Website Optimizer’. It is one of the first books published on Google’s product and written by the fine people at FutureNow Inc who were among the pioneers of [...]
Yesterday Google launched search wiki and finally as an SEO I can customize my results and bring all my sites straight to the top through a simple click on the ‘promote’ button. Well at least for my user particular Google account. Well I’m more interested what everyone else sees rather than just what I [...]
Google just entered the SEO business with a guide announced at PUBcon 08 on SEO 101. To my surprise they included a section on the use of the ‘nofollow’ tag that can be added to a link to not pass PageRank to the site on the receiving end. To me this is the nail in [...]
To best optimize your website, it is critical to understand how users interact with search engines. As you have probably already seen from your analytics, people type in phrases in ways that make little sense. Searchers are selective in their viewing of search engine result pages (SERPs) and often refine their search rather than browse [...]
