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There really is tremendous volatility in the popularity of keywords over time. Fashion is in an endless loop of creative destruction where one new trend springs up from the ashes of a fading trend. Here is what is trending right now. Whether it is Acid wash, fit, proportions, volume, distressed and destroyed, or vintage they [...]
Wow, I learned yesterday that if you sit down in just the right way with your 50 day old iphone 3Gs in your back pocket you can actually crack the glass screen and Apple won’t cover it because they don’t see it as a hard ware defect and should not be covered by their 90 [...]
How will people get their information? Well, I guess I will have to resort to long form writing and updates. I recently did a survey with Jennine over at independent fashion bloggers as part of a panel on What companies look for in a blog. Lindsay Kordik and Jennifer Plantz from Parish [...]
Amazon announced just now that it buying Zappos. This is incredible news! Zappos is a very dynamic company and had a great presence at the last SMX Advanced. They have come along way in search in the last 2 years.
A new Shopbop.com site is live with lots of new features to enhance the user experience. Shopbop now makes it easy to see all the Shopbop fashion designers on one page. The new site also allows users to sort by price and quickly find their favorite designers in the best size for the customer. [...]
On July 15th Ray ban recently launched their ecommerce site over at www.ray-ban.com. What I fail to understand is why any modern day ecommerce site would launch a new site exclusively in Flash without an html version. That said their brand is making a comeback among fashionistas. In particalar the ray ban [...]
A new Google operating system based on Chrome for netbooks sounds fantastic. They should be able to monetize it easily through search. This means that a Google netbook should be about $15 cheaper than a XP netbook. A thin computing device is the perfect complement to Google’s software offerings. But I [...]
As I am becoming a burgeoning fashionista and learning about fashion and search I was shocked to see that TrueReligionjeans.com is one of the hotter trends in denim fashion completely fails at so many basic elements of SEO. While they are a public company (TRLG) and should have the resources to improve their website they [...]
Several months ago Stephan Spencer and I co-authored an article on social discourse for multi-channel merchant. It has been picked up by catalogue age and archived in factiva as well. Here is a link to the social discourse pdf.
While search engine optimization encompasses social media through the creation of links caused by popularity, [...]
Over the Thanksgiving weekend rather than shopping I thought I would read about Multivariate Testing so I picked up ‘Always be Testing, The complete guide to Google Website Optimizer’. It is one of the first books published on Google’s product and written by the fine people at FutureNow Inc who were among the pioneers of [...]
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