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I profile a number of companies efforts in social media and point out their strengths and weaknesses in my Multichannel Merchant article on Social Disclosure that I co-authored with Stephan Spencer.
While SEO is itself a form of marketing, these tenets fall into the more general category of online marketing. It is along these lines [...]
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LinkedIn allows you three valuable links out to your world and while no HTML formatting allowed the links out are live and include your choice of anchor text and do not contain a nofollow, if marked as “Other” upon creation. Be sure to add links back to your own Web site and blog if you have [...]
Creating relationships with bloggers can take some time to cultivate but landing press coverage can be easier if you know that they want to right about you. Using HARO (helpareporterout.com) puts you in contact with journalists who post what they want to write about and you see if you fit the bill for the story [...]
Seth Godin has several simple points about making an idea viral.
No one “sends” an idea unless:
a. they understand it
b. they want it to spread
c. they believe that spreading it will enhance their power (reputation, income, friendships) or their peace of mind
d. the effort necessary to send the idea is less than the benefits
No one “gets” [...]
A PDF can work as an extremely effective online brochure, and if you compare the production price to a print brochure you are guaranteed to make huge savings.
This is another way to give your company a professional look and is fast becoming the standard way of distributing documents online.
Make powerful macro tools with JavaScript. Simplify [...]
Your brand is much more than a logo, but it’s definitely a good start if you have a logo that fits the personality of your company. A good logo works well at all sizes, in black and white, and should be instantly memorable.
When designing your logo I will normally create a sheet of examples that [...]
• Il e généralement préférable de configurer un blog sur votre site Web, plutôt que sur un nouveau domaine ou l’une des services de blogs. Comma ca votre site entiere va bénéficier de tous les liens sur le blog.
• Votre objectif de blog posting doit être au moins deux postes par semaine, bien que [...]
• E geralmente melhor configurar um blogue no seu site, em vez de um novo
domínio ou um dos serviços de blog; que forma o seu site inteiro será
beneficiar todos os links para o blogue.
• Sua meta de blogging deve ser pelo menos dois vezes por semana, embora quatro a cinco seria ainda melhor. Nao [...]
Navigating a site should be simple and intuitive and every user should immediately know how to find the information they are looking for. Several tenets that are important to keep in mind. Minimizing user effort is critical. Leaving breadcrumbs so visitors know where they are in the site will help them find [...]
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