Navigating a site should be simple and intuitive and every user should immediately know how to find the information they are looking for. Several tenets that are important to keep in mind. Minimizing user effort is critical. Leaving breadcrumbs so visitors know where they are in the site will help them find [...]
Excellent video from Rand Fishkin
Anybody remember that the Sears tower was completed the same year (1972) that Walmart went public. hmm.
www.google.com/health
When a site you like doesn’t offer an RSS feed sometimes you can take things into your own hands by using Page2rss.com. I do this for clients so I can see what has changed on their site.
I can’t wait to use this for client delivarables
http://mail.google.com/mail/help/customtime/index.html
It is much easier to find a niche skill set in a large company by searching people’s public profiles. Say for example you want to know who has experience in CPM at onlineshoes.com using linkedin.com; you could use the Google query below to find them:
[ cpm onlineshoes site:linkedin.com/in/ ]
The syntax is as follows:
[ skillset [...]
I have been playing around with an efficiency plugin for firefox, (its faster than the webdev bar). As you glide the mouse over the page, you will see a red rectangle framing each element under the cursor. You will also see a little yellow caption showing the HTML element type and its class or id [...]
Microsoft has recently added a number of Keyword research tools that are free. I imagine all the data comes from their own search engine which only has a market share of 10-12 percent. I like that they incorporate some French tools. I particularly like the confidence interval in the Seasonal forecast tool, it appeals [...]
There’s an excellent video showing how SEO friendly wordpress is. Using the lynx text only browser the author shows the wordpress admin screen in lynx. Lynx can show you what the spiders see when they crawl your site. It’s good to know that you could admin your wordpress site using lynx if [...]
I just finished readying “the Cluetrain manifesto” which is a must read for people in the business of building online brands. It really hits the nail on the head about the importance of avoiding business-speak in your marketing communications and how important it is to use a human voice and treat your customers like [...]
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