Ray Ban ecommerce site launch

On July 15th Ray ban recently launched their ecommerce site over at www.ray-ban.com. What I fail to understand is why any modern day ecommerce site would launch a new site exclusively in Flash without an html version. That said their brand is making a comeback among fashionistas. In particalar the ray ban wayfarer is taking off among celebrities. There are even coloring kits to customize your own wayfarers. I personally like the ray ban aviator sunglasses better. So back to the ecommerce store, it is a very nice design and colorful to match the wayfarer style. However this site is very challenging for Google to index because of all of its whiz-bang flashiness. See the screen shot below. I do like the pacing Chameleon along the bottom though : )