Socially Engaging Brands

Several months ago Stephan Spencer and I co-authored an article on social discourse for multi-channel merchant. It has been picked up by catalogue age and archived in factiva as well. Here is a link to the social discourse pdf.

 

While search engine optimization encompasses social media through the creation of links caused by popularity, or “link bait”, social media marketing has attributes and effects that go beyond the boundaries of SEO. This includes direct traffic (typed in to the browser, bookmarked, and e-mail campaigns), online reputation, and brand community building.