Creating Internal Traffic Filters in Google Analytics

August 10, 2007 by Tim Gill  
Filed under Analytics

Too much data can make your reports cluttered. By using filters you can organize data effectively. You should commonly try to filter out internal traffic, this can be accomplished by filtering by static IP address. You can also visit www.whatismyip.com

you can execute the filter by ip address by ‘escaping’ the periods in the IP address by using the backslash. For example an IP address: 19.168.0.10 becomes 192\.168\.0\.10 as a regular expression

Don’t forget to name your filter with something meaningful!

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