Offline Social Media Traffic

Creating relationships with bloggers can take some time to cultivate but landing press coverage can be easier if you know that they want to right about you.  Using HARO (helpareporterout.com) puts you in contact with journalists who post what they want to write about and you see if you fit the bill for the story (a hat tip to Monica Valintelli for the HARO tip, she has some other tips on creating a facebook page).  This can take some time and effort but is worth the coverage and links.  Using Press Releases has always been a great tactic for SEO because they are so often syndicated around the web.  Press releases and the smaller local paper are low cost alternatives.  Knowing how manage and optimize your press releases is key.

Contests can be good lead generators. You need to do you homework first or you’ll run into legal issues or management issues.  Email newsletters still work, but they have a downside: huge commitment, monthly work, labor intensive.  Kids! They’re great at communicating viruses (especially this time of year) and viral marketing. They swap SMS messages and mention and recommend products in ways more likely to be indexed by search engines.  Coupons. Creating coupons is easier than ever now with Google Checkout.  Nearly 20 percent of U.S. Internet users have redeemed a coupon online. Sixty percent of Pubcon attendees used a coupon.  Come on admit it how often have you Googled ‘online retailer x promocode’ right before checkout.  If you haven’t you could be missing out on the savings!