Making the jump into social media

I profile a number of companies efforts in social media and point out their strengths and weaknesses in my Multichannel Merchant article on Social Disclosure that I co-authored with Stephan Spencer. While SEO is itself a form of marketing, these tenets fall into the more general category of online marketing. It is along these lines [...]

Offline Social Media Traffic

Creating relationships with bloggers can take some time to cultivate but landing press coverage can be easier if you know that they want to right about you.  Using HARO (helpareporterout.com) puts you in contact with journalists who post what they want to write about and you see if you fit the bill for the story [...]